Shake Shack has a huge, active and vocal social media following with 300,000+ Instagram followers who love to post and share. Edwin Bragg shares how it happens.

Creating connective pathways and creating context can help amplify the power of your BB content marketing strategies.

Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.

Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here's how she and her team pulled it off.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 25, 2016 The Differences Between Brand Experience, Experiential and Events There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools. More…   SPONSORED BY:…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 21, 2016 Empowerment is the New Stereotype Women Hate Here are three examples—Vera Bradley, Wrangler, Cosmopolitan UK—using the empowerment message—the latest stereotype women hate. More… SPONSORED BY: Get Technical with IEEE GlobalSpec Professionals Contact: Danielle Zaborski 914.368.1090…

Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.

There are 10 important qualities that must be in place before your content can go viral.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 20, 2016 American Airlines Shows Off it Chicago Cubs Fandom America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs. More…   SPONSORED BY: Video: Pain Points…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 19, 2016 What’s Killing Your ABM Strategy and How to Fight Back Falling into traditional, lead-focused marketing and sales tactics is easy, but it’s important to remember ABM is the antithesis of classic lead gen programs. How do you fight the temptation to revert to the…