Search Results for: content marketing
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Acquisition
InBev’s Nick Kelly Talks Sports, Challenges and Rockin’ Those Big Campaigns
Just shifting gears from a major campaign around the Daytona 500, Kelly is ramping
up a number of firsts around the wild March basketball season.Tagged in: -
Email
B2B Email: Customers Crave Curated and Customized Content
In a world where Amazon, Netflix and Spotify serves up content that feels
handpicked, B2B email can no longer be the realm of batch and blast.Tagged in: -
Acquisition
U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media
Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement. -
Acquisition
Marketers Missing Cues, Unable to Unlock Data: Study
A new study has found that many marketers still struggle when it comes to listening
for the signals that matter about customer behavior in the omni-channel landscape.Tagged in: -
Acquisition
Tips to Capture and Present User-Generated Content
From keeping it simple, to tapping live events, 13 experts
on Forbes Agency Council shares some advice.Tagged in: -
Direct Marketing | Print
Pushing the Envelope: 10 Tips for Direct Mail Success
Consider these 10 tips for ideas to integrate this old school
tactic into your modern marketing strategy. -
Engagement
Proving Influencer Marketing ROI in a Fake Follower World
Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter.Tagged in: -
Profiles & Campaigns
Unilever Invests in People to Boost Marketing Power
The CPG powerhouse is investing in digital channels and
people to increase its focus on real-time campaigns. -
Acquisition
How Redbox’s Social Strategy Turned the Conversation to its Favor
Games, memes, short-form videos and plenty of interactive content
added a successful sequel to Redbox’s digital marketing. -
Profiles & Campaigns
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
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