Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 9, 2017 Glenlivet Modernizes Sampling with The Dram Room The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals. More… SPONSORED BY: Masters of Brand…
For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 5, 2017 Lean Cuisine’s Package Redesign Drives $58 Million Sales Increase in One Year After struggling through years of sales declines, Lean Cuisine removed the word diet and made some package design changes to pull the brand out of the ditch… and…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 4, 2017 NASCAR Drives Relationships for B2B Sponsors Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow Chemical, W.W. Grainger and Caterpillar. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power Contact:…
Traditional marketing strategies aren't dead—like the Time Lords of Gallifrey, they're in a constant state of regeneration.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 2, 2017 Johnston & Murphy Engages Best Customers With Direct Mail A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers. More… SPONSORED BY: Masters of Brand Activation A full-day…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 28, 2017 Social Fans Rewarded with Bags of Weed Cannabis marketers are joining the ranks of other smart marketers who are tapping social media and promotion marketing to surprise and delight consumers. More… SPONSORED BY: Masters of Brand Activation A full-day…
Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.
Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 27, 2017 Looking for B2B Customers? See a Doctor Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two—the medical arena is a hot area…