Topic
strategy
-
Profiles & Campaigns
Unilever Invests in People to Boost Marketing Power
The CPG powerhouse is investing in digital channels and
people to increase its focus on real-time campaigns. -
Demand Gen
The Importance of Diversity in Marketing Strategy
One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.