Search Results for: influencers

Lists featured this week include the Penton Aviation Masterfile and Health Plan Quest.

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you will not regret it.

Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.

The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy.

Lists featured this week include BeliefNet and Countryside Publications.

YouTube Influencers can be an important part of the marketing mix. Here’s six tips to help you find and put them to work successfully.

No matter what the end goal, there is no doubt that the rise of online influencers impacts how consumers choose products. Here’s 7 best practices.

Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.

With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.