Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

By Muhammad Yasin, director of marketing for HCC Medical Insurance Services One billion people use social media throughout the world. Of those, 80 percent only share one category of content -- usually something about which they are passionate. When people shop, a little over half use social media to research what they buy, where the…

Retailers with heavy investments in physical stores resent Showrooming. Here's the latest on opportunities to fight back.

Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?

Huggies, owned by Kimberly-Clark, ran a promotion in the spring offered via email, its Facebook page and its website. It gave consumers $1.50 off any package of diapers. Those interested in redeeming the offer had three choices: 1) print out the coupon and use it, 2) refer three friends or 3) click a button to…

Let’s examine the total proposition of the product/service mix—the full extent of what an organization can offer to its customers.

Successful online companies are built to continually experiment, and A/B testing is one of the most popular types of tinkering. But this post makes the case against A/B testing, offering three reasons: 1) individual visitors are not all the same: though version A might work best for most of a company’s customers, there will always…

List featured this week include Travelsmith Catalog Buyers Insert Program and Our Sunday Visitor.

It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions: