Search Results for: influencers

No matter what the end goal, there is no doubt that the rise of online influencers impacts how consumers choose products. Here’s 7 best practices.

Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.

With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.

This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3!

Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.

Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.

“The face of B2B is not what it used to be,” Google’s Jim Lecinski told attendees BMA15.

TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.

These 3 methods of measuring influencer marketing may be commonly used, but we can all use a refresher.

Lists featured this week include Crain’s Business and Blaylock Wellness.