B2B Content Strategy

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  Data Driven ROI

  Creating a Unified Content Strategy: Insights for B2B Marketers

  Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.

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  Acquisition

  Report: Marketers Face Challenges With Measuring Engagement and ROI of Content

  According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.