Digital Engagement
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Digital
Marketers on Fire: Visible CMO on Catering to Singles, Fostering Community and Building Digital Experiences
We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.
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MarTech
How to Digitize Customer Service: Five Tips From Forrester
Tips from Forrester on how to digitize customer service.
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Acquisition
Two Ways Marketers Can Approach Varying Consumer Behaviors During Pandemic Recovery
How marketers can meet consumer expectations and win business during the pandemic by building seamless digital experiences and positioning services for multiple customer segments.
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Demand Gen
Brands on Fire: Visible
Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.
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Acquisition
Four Ways to Increase Ecommerce Engagement and Sales
Ways in which brand marketers can increase sales and engagement through ecommere.
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Acquisition
Lessons Learned from Cisco Live’s Virtual Event Pivot
Cisco learned the following lessons when converting its massive conference to an all-virtual format.
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Demand Gen
Mastercard’s ‘Priceless Experiences’ Leverages Golf Champions for Virtual Events
Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.
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Demand Gen
Klarna Launches a Virtual Drag Brunch Series
Payment provider Klarna launched a virtual drag brunch series to help support the drag community during COVID-19.
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Demand Gen
10 Promotional Marketing Ideas for the Social Distancing Era
To help brands reimagine their consumer programs with digital components, here are 10 steal-worthy ideas from live-plus-digital campaigns.
