Adapting in-person events to engage, entertain and educate virtual audiences while attendees are for the most part confined to their homes has become a necessity for many B2B brands committed to engaging the marketplace during these difficult times. So, when it came time for Cisco to convert its five-day Cisco Live affair, which typically sees tens of thousands of people in attendance, getting creative with engagement tactics was the differentiating factor, according to a piece in Event Marketer.
The event, which took place June 16-17, served up about 40 sessions across four channels, each led by a pair of hosts live. Thought leaders told inspirational stories on one channel; essential IT business solutions populated another; technical content via breakouts filled the third; and the event’s leadership channel presented insights into business and technology.
Event content was a mix of pre-recorded and live sessions coupled with a robust social media strategy to boost engagement, ultimately earning the brand a trending spot on Twitter and 2.1 million social media views. Social initiatives included custom filters, a popular TikTok dance contest and a #CiscoLive Social Lounge. Other engagement tactics included Zumba and yoga classes, volunteer activities, trivia and swag giveaways. For a deep dive into what made the event so successful, read more in Event Marketer.
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