Cisco Live Event Goes Virtual With Creative Attendee Engagement

Posted on by Chief Marketer Staff

Adapting in-person events to engage, entertain and educate virtual audiences while attendees are for the most part confined to their homes has become a necessity for many B2B brands committed to engaging the marketplace during these difficult times. So, when it came time for Cisco to convert its five-day Cisco Live affair, which typically sees tens of thousands of people in attendance, getting creative with engagement tactics was the differentiating factor, according to a piece in Event Marketer.

The event, which took place June 16-17, served up about 40 sessions across four channels, each led by a pair of hosts live. Thought leaders told inspirational stories on one channel; essential IT business solutions populated another; technical content via breakouts filled the third; and the event’s leadership channel presented insights into business and technology.

Event content was a mix of pre-recorded and live sessions coupled with a robust social media strategy to boost engagement, ultimately earning the brand a trending spot on Twitter and 2.1 million social media views. Social initiatives included custom filters, a popular TikTok dance contest and a #CiscoLive Social Lounge. Other engagement tactics included Zumba and yoga classes, volunteer activities, trivia and swag giveaways. For a deep dive into what made the event so successful, read more in Event Marketer.

Other articles you might enjoy:


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!