Search Results for: content marketing

Reaching the growing Spanish-language audience means much more than telenovelas these days.  Luis Silberwasser, President of Univision Television Networks Group, shares his insights on creating and curating content that has impact. Tell about the Spanish-language audience and how it might be changing. The U.S. Hispanic audience is over 60 million strong and represents nearly 20% […]

The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.

AB InBev’s new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.

Businesses have been investing in TV as the backbone of their marketing budgets for 70 years. Until recently, it was challenging to tell if this investment was justified – but not anymore, says Jessica Daigle, VP of Sales Intelligence, TEGNA.   The advent of smart TVs, automated content recognition (ACR) datasets and streaming TV have changed […]

Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.

Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.

How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.

Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.

Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.

By Isabel Rafferty, CEO and founder of Canela Media   Cord-cutting has become a universal American phenomenon, with people of all different ages and backgrounds opting out of expensive relationships with cable providers in favor of subscriptions to Netflix and Disney+. Yet the type of content available on those services often fails to reflect the […]