Search Results for: content marketing

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).

By Jeremy Fain, CEO and Co-Founder of Cognitiv      As new streaming services proliferate and more households opt to cut the cord, Connected TV is increasingly the platform of choice for brands looking to reach out to new audiences and reconnect with existing ones. However, as with any other platform, brands have to make sure […]

Tactics for converting omnichannel shoppers, from AI-based search to live chat to establishing a unified customer view.

Today’s customers expect businesses to offer tailored services and personalized content. Companies need to demonstrate an understanding of their customer’s needs, before they can expect a purchase.

Your online presence has never been more critical to your business success. Because it’s not flashy ads or trendy products winning customers today–it’s the customer experience itself.

Your guide to understanding automation in document and content creation

In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.

The COVID-19 pandemic has upended the marketing industry as we know it. In the face of what feels like crisis after crisis in recent months, marketing professionals have been tasked with adjusting to a new normal characterized by all-virtual interaction, economic uncertainty and the hyper scrutiny of brand values.

Most marketing content falls short when it comes to generating actionable insights for the sales team. In this piece, Nick Mason, Founder and CEO of content software company Turtl, shares his personal insights on an all-new research study, showing us how to leverage next-gen content and data strategies to bridge the divide between marketing and sales teams.