Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.

If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it's not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.

The North Face is rolling out a massive first global initiative, Move Mountains, focused on women to celebrate and share the stories of adventurous and courageous female explorers.

A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it.

Choosing a new agency is a huge commitment for any B2B brand. How do you know if a shop is really the right fit for you?

UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 05, 2018 Majority of Marketers Use Influencers: Survey A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it. More…   SPONSORED BY: Free Webinar On Demand: The Science Behind Conversations That Convert Join…

The campaign will run for a year under the “Pepsi Generations” banner and kicks off with a TV spot featuring a storyline close to home: the Bronx.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 5, 2018 Grant Thornton Teams With PGA for TV Spot Audit and tax advisory firm Grant Thornton is leveraging a partnership with the PGA in a new TV spot featuring pro golfer Rickie Fowler. More… SPONSORED BY: Free Webinar On Demand: New Action…

How four brands are marketing to the “It” Gen Z demographic.