How Rothy’s Used Shopify and Pinterest to Scale Digital Advertising

Posted on by Chief Marketer Staff

According to The Harris Poll research conducted for Sprout Social, about a third of consumers surveyed said they use social media to learn about or discover new products, and 26 percent said they use it for purchases. Recent partnerships between ecommerce seller Shopify and social media platforms have underscored this trend.

A company that’s taken advantage of social commerce and experienced impressive results is fashion brand Rothy’s, which tapped Shopify’s partnership with Pinterest to sell its products. A major plus: Shoppable pins on Pinterest connect to Rothy’s inventory on Shopify automatically, which means that when a product goes out of stock in Shopify, consumers will no longer see the ads for that product on Pinterest. And it’s helped Rothy’s scale its digital advertising efficiently, according to a piece in AdExchanger.

Using the Pinterest Shopify app, Rothy’s and other brands can upload product catalogues to Pinterest and allow consumers to shop “Product Pins.” Brands can also now retarget users that have shown interest in their products. For more detail on how brands are using Shopify and Pinterest to sell inventory, read on in AdExchanger.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.