A new report from Aggregate Knowledge finds that advertisers get higher-quality users from social channels and portals than from networks and exchanges. Social platforms and portals also deliver better reach. Costs According to Aggregate Knowledge’s “Global Media Intelligence Report” for the second quarter of 2013, CPMs (cost per 1,000 impressions), CPAs (cost per action/conversion) and…
If you’re not moving forward, you’re already falling behind. That mantra holds plenty of weight for marketers, who are constantly summoned to learn the ropes of the latest “killer” tactics and strategies. These days, content marketing has the spotlight, and rightfully so. It’s essential for any marketer looking for a way to generate and nurture…
A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.
With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.
Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.
Nivea ran an design a lip balm cap online contest last year that has been reworked—based on user feedback—to include an ecommerce component.
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT July 19, 2013 Facebook Popular Source of Local Information: Research How to Increase Landing Page Conversion Rates With 12 Tests The Best Marketing and Advertising…
Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results July 18, 2013 Enabling Online-Offline Integration With Technology The Regulated CMO’s Guide to Social CRM Technology Attention, Shoppers: Store Is Tracking Your Cell Global Marketing: Translation Challenges and What Languages Matter for Success Enabling Online-Offline Integration With…
It may only be July, but retailers are now planning mobile marketing programs aimed at holiday shoppers. Here's seven tips.
By Asad Haroon, CEO and founder, InsideUp Inc. My company uses a variety of marketing tactics to generate B2B leads. Our social media strategy has been to engage with small-business owners by providing relevant and educational content. About 45 percent of the U.S. labor force is employed by small businesses, which means that a high…