The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

Back in 2008, Altimeter Group principal analyst and author Brian Solis teamed up with Jesse Thomas of visual design agency JESS3 to create The Conversation Prism to serve as a helpful map of the social media landscape. Version 4.0 of The Conversation Prism has been unveiled, and it’s more expansive than ever. Before your eyes…

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT July 08, 2013   Using Mobile Data to Change Consumer Behavior Special Report: Data Driven Marketing Chief Marketer Listline Using Mobile Data to Change Consumer Behavior By Olly Downs Analytics applied to…

Here's an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience.

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer July 02, 2013   5 Tips for Improving Video Marketing Effective Marketing Software Integration — What You Need to Know 5 Lead Generation Case Studies that Buck Best Practices Exclusive Mobile Marketing Research…

A new Cricket campaign "Half Is More" plays up its lower price compared to two top competitors, Verizon and AT&T.

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.

Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox!