A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer September 03, 2013   Why Influencers are Key To Your Content Marketing Strategy 3 Types of Experiential Consumers and How To Woo Them The 7 Elements of Landing Pages That Marketers Must Test…

Digital influencers are your content marketing distribution army. Here's why you need them working for you!

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer August 20, 2013   And, Action: Vine or Instagram? Five Points Brands Should Consider Tips to Win and Retain Customers in a Digital World There’s No Such Thing as a Full-Service Agency Nissan’s…

This author went straight to a number of agencies he respects to get their take on successful influencer marketing campaigns.

Chief Marketer Tech Talk View Web Version Chief Marketer Tech Talk Leveraging Marketing Technology to Achieve Measurable Results August 15, 2013 4 Strategies to Maximize Marketing Investments for Improved Sales Productivity Machine Translation Technologies for Global Brands Engaging Audiences With Customer Experience Apps 4 Strategies to Maximize Marketing Investments for Improved Sales Productivity By Amanda…

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer August 09, 2013   And, Action: Vine or Instagram? Five Points Brands Should Consider The A-to-Z Guide to Link Building 8 Of The Best Influencer Marketing Campaigns From…

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.