As August winds down, we thought it would be a good time to check in on what were the most popular B2B and martech stories on ChiefMarketer.com this summer.

At the Hershey Innovation Center, work is underway to combat lost impulse sales as consumers move to self-checkout.

Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.

eSports is a still nascent industry filled with commercial opportunity. The growth is staggering and brands want in.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 17, 2017 Majority of Marketers Unsatisfied With Attribution: Report Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA. More… SPONSORED BY: Fill your Sales Pipeline with Powerful & Qualified Leads.…

The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 10, 2017 Using VR to Tell Your Story Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences. Here's how they can help you relate your brand's tale.  More… SPONSORED BY: Join…

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

Check out Chief Marketer's top 10 B2B and martech articles for July.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership July 18, 2017 Predictive Analytics Helps Cisco Improve Sales Process Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process. More… SPONSORED BY: 30% of Your Customer Data Goes Bad Each Year Get all the tools…