Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18 to advertise the company’s new virtual reality platform.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 13, 2017 Coach Rebrands as Tapestry After months of work to find a new corporate name, the CEO is concerned that Tapestry—the word—might be viewed as old-fashioned. More…   SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory categories such as Agencies,…

The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.

At a time when retailers are closing stores and laying off employees, brands like Kate Spade New York look to tech to create one-of-a-kind experiences.

Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers coming to its stores with a pitch for "free play."

Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology have changed the consumer—and marketer—experience.

The relatively low cost and high engagement rates make using social media to activate sponsorships an attractive channel.

Courtyard by Marriott's popular Super Bowl Sleepover Contest is back with a fully customized 4D experience debuting Sept. 28 in NYC.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 22, 2017 What are You Doing Wrong—and Right—on Social? Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right. More…   SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory categories…

When activating at festivals there’s a fine line between cutting through the clutter and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.