Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.

Avnet CMO Kevin Sellers shares how the B2B firm's rebranding helps it connect with Millennials and other new audiences.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 13, 2017 Q&A: Avnet’s B2B Journey to Reach Millennials Avnet CMO Kevin Sellers shares how the B2B firm's recent rebranding helps it connect with Millennials and other new audiences. More… SPONSORED BY: Join us at EventTech! Join 1,000 marketers from across the Fortune…

The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.

The AR market is projected to reach $117.4 billion by 2022 and Forbes tapped its Agency Council for a lineup of creative ways to use it.

Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week at MarTech in San Francisco, featuring an astounding 5,381 solutions, 39% more than last year.

A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience?

Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.

The Mtn Dew Label Series is overtaking a California hotel and renaming it the Label Motel. There, Dew’s’ new line of premium sodas crafted will be the stars.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 4, 2017 Mobile Forward Design: The Next Step After Responsive Design Keeping desktop and mobile web experiences separate makes it harder to add new markets and languages, shortening your brand’s reach in global markets. More… SPONSORED…