Channel | Engage & Convert

Tips for creating mid-funnel marketing content that drives conversions.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.

Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.

The FTC's recent guidelines for influencers provide a guidebook for content creators--but also the marketers who employ them.

How 15 brands have approached holiday activations with experiences.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

There are several ways to ensure your website complies with ADA and WCAG 2.1 standards. The financial downside of noncompliance may not be worth the risk.

Lingerie company ThirdLove personalizes the customer experience depending on different stages of the purchase journey.

Investor's Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.