Topic | B2B Marketing

Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.

The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.

B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.

The motivation behind Criteo’s presence at the Super Bowl, as well as what a B2B company can gain from such a move.

The essential requirements for a CDP that are unique to B2B organizations.

How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.

Check out these three useful marketing tools for B2B companies.