B2B Marketing Archives - Chief Marketer

Marketers on Fire: Cisco SVP and CMO Carrie Palin on Women’s Sports, AI and B2B Thought Leadership

Cisco SVP and CMO Carrie Palin discusses the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more.

Research

Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant.

MarTech

Pipeline360 Report: B2B Marketers Seek Insights, Need Greater Sales Alignment

Key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which cover martech, sales-marketing alignment and lead gen.

ROI | Metrics

Forrester to B2B Marketers: Nine Ways to Plan and Prioritize Amid Uncertainty

In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B marketers.

Branding/Marketing

Money Transfer Firm Wise Strives to ‘Calm the Chaos’ in First U.S. B2B Campaign

London-based Wise, which facilitates global money transfers for individuals and businesses alike, targets SMBs in the U.S. with a mural campaign.

AI

Countering a Deepfake Attack: Three Best Practices for Marketers

More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow.

Branding/Marketing

B2B Marketers: Why So Serious?

Four ways your B2B company can embrace B2C tactics to take your brand from bland to bold.

Technology

5 Ways AI-Powered Digital Transformation Has Changed B2B Software Marketing

Drawing insights from Holly Rollo’s new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.

Marketers

Clicking With B2B Customers: 4 Lessons From B2C Marketing

Persuasion techniques that work with consumers can be applied just as effectively to business purchases. Some tools from the B2C toolbox for B2B marketers to deploy include the following.

ROI | Metrics

5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging

Five measurements for B2B marketers to understand how well your message reaches your audiences, and how likely it is to keep them engaged.