Topic | B2B Marketing

How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.

Check out these three useful marketing tools for B2B companies.

B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.

With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.

Here are the five most popular B2B marketing stories for the first half of 2020.

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.

For B2B marketers, the adoption of digital communications has accelerated during the pandemic.