Topic | B2B Marketing

B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.

With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.

Here are the five most popular B2B marketing stories for the first half of 2020.

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.

For B2B marketers, the adoption of digital communications has accelerated during the pandemic.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.

How the security software company created a live event with energy--despite the remote viewership.

Some B2B brands are taking a page from the D2C marketing model and converting portions of their business to target consumers directly.

B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.