Lingerie brand ThirdLove Uses Online Personalization to Boost Conversions
For lingerie brand ThirdLove, which offers bras in half sizes to more accurately reflect the varied curves of the female population, personalization is not only at the heart of the brand’s mission. Since March, the ecommerce startup has been using personalization engine Dynamic Yield to create different homepage experiences for shoppers depending on what stage they are in along the purchase journey.
For instance, customers driven to the site after completing a “Fit Finder” quiz would see different content than what’s shown to a new prospect who might be skeptical about buying a bra online. Returning shoppers would experience different messaging than brand new customers would, with newly launched products being highlighted for the former and core products emphasized for the latter.
The changes made resulted in 23 percent increased revenue per user, according to the brand. Read more in AdExchanger about how ThirdLove used testing to personalize the customer experience—and ultimately boost conversions.
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