Topic | CMO

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.

Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.

For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.

We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.

We spoke with Cottrill about how the game of golf is changing; Topgolf's new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.

A look at Resy's digital marketing strategy, what channels are working best, campaign measurement, and more.

We spoke with Walgreens CMO Linh Peters about the brand's largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.

Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.

We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand's strategy for growth.