Channel | Engage & Convert

Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.

KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.

The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.

How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.

Chipotle CMO Chris Brandt on how the brand made an amazing comeback after a food crisis began to cripple the company in 2015.

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.

Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.

Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.

P&G Chief Brand Officer Marc Pritchard on making major changes internally to drive growth and leadership.