Facts & Figures
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Agencies
B2B Marketers Not Yet Mature Digitally: Report
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.
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Acquisition
3 Tips for Marketing to College Students
With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.
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Data & Analytics
A New & Improved Return on Ad Spending Formula
The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.
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Direct Marketing | Print
B2B Digital Spending Continues to Rise: Outsell
B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.
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Facts & Figures
IBM Report: Brands Must Get to Know Consumers Better
Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.
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Facts & Figures
Keys To Building Successful Marketing Teams
When it comes to pulling together successful marketing teams, some the most important ingredients are finding the right talent and using data intelligently.
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Demand Gen
What’s Really Going On With Programmatic Ad Data?
Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.
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Acquisition
Marketing Needs to Restructure to Meet Tech Demands: Survey
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
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Facts & Figures
Healthy is the New Green: The Rise of Healthy Brands
Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.
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Demand Gen
Lego is the World’s Most Powerful Brand: Report
Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.