Tech & AI Archives - Chief Marketer

GlassesUSA CMO chats new AI recommendation tool that decreases product returns

Chief marketing officer Arie Tom discusses GlassesUSA’s new tool that uses artificial intelligence to scan a shopper’s face and suggest tailored product recommendations. The customer experience feature increases conversion and decreases returns. GlassesUSA.com’s new product recommendation tool uses artificial intelligence to help shoppers sort through its inventory of 10,000 frames to find the right […]

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Tech & AI

Marleylilly’s marketing team doubles its SMS conversion rate with new AI tool

Apparel retailer Marleylilly’s new AI marketing tool allows the brand to send messages at the exact time each of its shoppers is most likely to open and click on it. Marleylilly’s marketing team was ready to beat its AI marketing tool. The web-only retailer of customized apparel has used SMS and email marketing platform […]

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Technology

5 Ways AI-Powered Digital Transformation Has Changed B2B Software Marketing

Drawing insights from Holly Rollo’s new book Power of Surge, here are five ways marketing has changed, requiring B2B software companies to rethink their strategies and embrace a new era.

Tech & AI

Amazon launches AI video generator for advertisers

Amazon debuted a new generative artificial intelligence tool for advertisers that creates a video from a product image. Sellers click a “Generate video” button and within minutes Amazon will use generative AI to create a six to nine second, high definition video that is 720p resolution and 24 frames per second. The video uses the […]

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AI

Monetization Through Content Indexing: a Crucial Step for Media and Entertainment Companies

The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the most critical first steps is content indexing.

Tech & AI

Leaders and losers in retail customer experience revealed

Apple, Design within Reach, Haier, Kay Jewelers, Pottery Barn, Room&Board, Wayfair, West Elm and Zegna all received the highest designation of an overall customer experience leader in the recently released report, The 2024 Retail Customer Experience Index, by consumer insights firm Incisiv and customer experience platform Talkdesk. The index benchmarks 101 customer service and engagement capabilities from […]

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Tech & AI

Q&A with CMO at Denon on its new earbud marketing campaign with Katy Perry

Editor’s Note: Audio brand Denon knows all about competing with bigger ideas and smaller dollars, said Mike Allen, chief marketing officer at Denon’s parent company Masimo Consumer Audio. Denon is a 110-year-old brand that faces large and well-funded competitors, making marketing a challenge. The brand recently debuted a new marketing campaign with Katy Perry for […]

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AI

Why Podcast Ads Are Underleveraged—and How Brands Can Benefit

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new figures suggesting podcast consumers are a desirable bunch. Yet podcast advertising remains an underleveraged channel. The question is: why? Our columnist explores the disconnect and how brands can capitalize on the medium.

AI

4 Ways AI Will Supercharge—and Humanize—Marketing Research and Insights

AI will unlock new and different ways of gathering insights, and it will happen in four significant ways.

Tech & AI

How Nalgene rebounded after a martech flop

Water bottle brand Nalgene needed to upgrade its digital asset management system for its thousands of product images. The brand was using a system it built on content management system WordPress to manage its assets, said Eric Hansen, Nalgene’s director of marketing. The system was functional and effective but it “wasn’t great,” for the scale of […]

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