Engagement
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Acquisition
7 Ways to Develop Awesome Brand Advocates
Here’s a refresher on how you can improve relationships with brand advocates and, in then end, improve your return on investment.
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Data Driven ROI
Kellogg’s Shifts Marketing to Dark of Night
Kellogg’s “While You Sleep” campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.
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Demand Gen
How Your Sales Team Can Make Your B2B Website Sing: 3 Tips
Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.
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Acquisition
Colgate Tries “Missed Call” Marketing to Send Samples
The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.
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Acquisition
IBM & Apple Apps Give Retail Associates Access to Customer Data
IBM and Apple released a suite of apps that put customer intelligence in store associates’ hands to bring a more personalized experience to the customer.
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Acquisition
Successful Webinars Start with Content
Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.
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Data & Analytics
Three Ways Big Data Will Change Marketing Offers in 2015
At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.
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Agencies
Why Brands Lag in Marketing to Women and Moms
Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald’s marketer, shares insights as the founder of Magnolia Insights.
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Digital
Is Your Marketing Team Proactive? Self-Assess to Find Out
Is your organization active, inactive, proactive or reactive when it comes to digital marketing?
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Engage & Convert
A Lesson in Social Marketing from Hollywood
Hollywood needs strong social marketing skills just as much as any marketer. It has movies to sell. Take away a few tips for your own marketing tool kit.