Successful Webinars Start with Content

Posted on by Patty Odell

webinar-education-computerContent marketing is designed to educate and entertain—and, in a subtle way, sell. The content must be relevant to the target audience and provide enough value that the viewer is prompted to take the relationship to the next level—doing business with you. A number of objectives should be built into content planning including:

  • Building awareness
  • Securing trust and goodwill
  • Educating your audience
  • Establishing expertise

An Eye Mapping study found that bullet points (like the ones above) get more and faster concentration than blocks of text, so you might consider this for your next content marketing effort. In addition, a number of key elements can easily make or break audience registration for your webinar like the webinar title, setting expectations of the level of material to be presented and updating your message for different audiences.

How can you improve your content marketing and make your next effort a success? Check out the Jan. 13th webinar, “Best Practices for Content Marketing Webinars,” sponsored by Adobe Connect.

“An effective content marketing webinar starts with establishing the right expectations and appealing to the right interests of your target audience. Promotion and marketing of the webinar is much more involved than the mechanics of deciding when, where, and how to place your message. The message itself is vitally important,” says Ken Molay, president of Webinar Success.

For more ideas on ways to impact viewers with a strong and strategic content marketing webinar plan, join Chief Marketer’s Patty Odell and Ken Molay, president of Webinar Success, on Tuesday, Jan. 13, at 1 p.m. ET/10 a.m. PT for “Best Practices for Content Marketing Webinars.” Click here to register for this free webcast.



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