Kellogg’s Shifts Marketing to Dark of Night

Posted on by Andrew Adam Newman (NYT)
Kellogg's While You Sleep
Click to View the “While You Sleep” YouTube Video

We missed this article about Kellogg’s over the holiday rush and thought you might have too. This mega cereal brand (and lots of other products) is shifting marketing and advertising to later in the day, and night, to encourage buyers to think about planning cereal for breakfast before they go to bed at night. TV spots, Weather Channel apps and print ads are all part of the mix.

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