Kellogg’s Shifts Marketing to Dark of Night

Posted on by Andrew Adam Newman (NYT)
Kellogg's While You Sleep
Click to View the “While You Sleep” YouTube Video

We missed this article about Kellogg’s over the holiday rush and thought you might have too. This mega cereal brand (and lots of other products) is shifting marketing and advertising to later in the day, and night, to encourage buyers to think about planning cereal for breakfast before they go to bed at night. TV spots, Weather Channel apps and print ads are all part of the mix.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.