A Lesson in Social Marketing from Hollywood

Posted on by Todd Spangler (Variety)

social marketingDig deep into this article to find a few nuggets to improve your social marketing reach based on how Hollywood does it. For example, Universal’s “Neighbors” never had a score below 90 on the UTA index — and was at 98 when the movie opened, bringing in $51.1 million on its first weekend thanks to a strong social marketing push.


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