Colgate Tries “Missed Call” Marketing to Send Samples

Posted on by Newlety Purnell and R. Jai Krishna

zipdial150Here’s a primer on ZipDial, a Bangalore, India-based startup known for its success at “missed call” marketing, just purchased by Twitter. The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.

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