Agencies
-
Engagement
Building Successful Brand Partnerships: Three Considerations for Marketers
Highly-curated brand partnerships are an attractive option that won’t explode the budget.
-
Data Driven ROI
How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
P&G’s strategy for reaching multicultural audiences–and how it’s boosting inventory industry-wide.
-
Engagement
Pizza Hut Activates an IRL ‘Struggle Bus’ Tour for NCAA Men’s Basketball Fans
How the IRL pop culture meme helped Pizza Hut cruise to success.
-
Data & Analytics
Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on Building Brand Purpose
A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
-
Engagement
Seven Brands Present Insights on Contingency Planning in Event Marketing
Tips and insights on preparing and pivoting experiences, offered up by marketers leading teams at the likes of Dell, Sleep Number and HBO Max and more.
-
Data Driven ROI
2022 Upfront Themes: Streaming Video, Film Content and Live Sports
Key themes presented to media buyers at the 2022 Upfronts, including alternative currencies, film content and the enduring appeal of live sports.
-
Demand Gen
Considerations and Caveats for Marketers Tapping Virtual Influencers for the Metaverse
What brands should consider when tapping virtual influencers for their campaigns.
-
Data & Analytics
Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse
We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
-
Digital
A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
-
Social
Tips for Formulating Social Media Marketing KPIs
Pitfalls and insights on establishing social media KPIs.
