How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

Posted on by Chief Marketer Staff

One brand that’s carved out a successful program as an alternative to third-party data is The New York Times. What’s more, the tools that it’s building will support various parts of the company beyond the marketing department. A piece in AdMonsters takes a look at how the Times’ data strategy supports a view of the customer journey from end to end.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!