Pizza Hut Activates an IRL ‘Struggle Bus’ Tour for NCAA Men’s Basketball Fans

Posted on by Chief Marketer Staff

In a creative, pop culture-forward mobile tour, Pizza Hut delivered for millennial and Gen Z consumers who were “on the struggle bus”… by showing up in an actual struggle bus. Event Marketer explores how the IRL pop culture meme—full of comfort food, relaxing videos, selfie opportunities and even beds for power napping amid pepperoni pizza-themed blankets—cruised to success.


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Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to view the 2023 winners!