Pizza Hut Activates an IRL ‘Struggle Bus’ Tour for NCAA Men’s Basketball Fans
In a creative, pop culture-forward mobile tour, Pizza Hut delivered for millennial and Gen Z consumers who were “on the struggle bus”… by showing up in an actual struggle bus. Event Marketer explores how the IRL pop culture meme—full of comfort food, relaxing videos, selfie opportunities and even beds for power napping amid pepperoni pizza-themed blankets—cruised to success.
