How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

Posted on by Chief Marketer Staff

In the world of programmatic advertising, many significant brands have pledged to spend more ad dollars with Black-owned publishers—but that investment has lagged. So, faced with a lack of inventory in the Black-owned media ecosystem, Procter & Gamble took matters into its own hands and decided to build multicultural audience segments to fuel private programmatic media deals within The Trade Desk platform. AdExchanger reports on P&G’s strategy for reaching multicultural audiences and how it’s boosting inventory industry-wide.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

2023 LIST COMING SOON

CM 200

 

Click here to to view the 2022 winners!