First-Party, Second-Party and Third-Party Data Defined

Posted on by Chief Marketer Staff

Savvy marketers are developing new ways to target consumers using first-party data in anticipation of third-party cookie deprecation. But how exactly is first-party data defined? And how does it relate to consumer privacy, data collection and consent? An explainer piece in AdExchanger looks at what the phrase actually means, plus the differences between various types of data collection.

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