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MINI Turns “Chick Car” Stereotype into New Customers
MINI's new campaign "Defy Labels" takes on stereotypes, including the ones it hears like "chick car" and "frivolous fun."
MINI's new campaign "Defy Labels" takes on stereotypes, including the ones it hears like "chick car" and "frivolous fun."
What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC.
The Gap-owned retailer, Athleta, has joined dozens of mainstream brands celebrating girls’ strength and confidence with the Athleta "Power of She" campaign.
Ben & Jerry's founders were arrested in Washington, DC, this week. Marketing stunt or political statement?
Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M's 75th Anniversary celebration.
Spending on brand activation marketing in the U.S. rose to $560 billion, accounting for almost 60% of advertisers’ budgets, ANA and PQ Media's study found.
Ad agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours.
Coca-Cola has a new packaging strategy. Its debuting a “One Brand” look for its regular Coke, Diet Coke, Coke Zero and Coke Life.
A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.
Gillette, owned by P&G, has released a new 30-second spot for its 2016 Olympic sponsorship and the names of some of of its professional athlete partners.