Influencers can provide great exposure for your brand to a fan base that neatly meets a marketer’s target audience demographic. The influencer promotes and talks up your brand and you hopefully see sales rise. But there can be a dark side to influencers a negative experience that can make the relationship difficult or come apart.
In this article from BrandChannel, Holly Pavlika, senior vice president at Collective Bias, shares six tips to handle difficult situations with influencers before they even begin. For example, it might sound like a no-brainer, but one tip is to write “clear and concise instructions” for the influencer using the example of a TV spot with Drake and T-Mobile.
The Power of Influencers: Special Report
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