Look, Up in the Sky
Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops that tied to a sweepstakes in the "real" world.
Articles by Patty Odell
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Managing the Risks of a Packaging Change: Eight O’Clock Coffee
If you see a shopper standing around the coffee isle looking a bit confused, they may be searching for Eight O'Clock Coffee but not recognizing the new packaging
Ford Gives Away Super Duty Truck as Part of In-Theater Show
More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions
Brands Power Up Promos for “Iron Man 2”
The comic-book action blockbuster “Iron Man 2,” set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions that it leaves other holistic campaigns looking some serious degrees short of a full 360.
Rite Aid Offers Gift Cards in Exchange for New Prescriptions
Rite Aid is running coupons in its weekly circulars and in other advertising and promotional materials to get people to switch to its prescription services
Social Connections
Best practices for using social media to connect with consumers and drive people to event marketing tour stops.
Tecate Drives Long Beach Grand Prix Events
Tecate is expanding its presence as official sponsor of the Toyota Grand Prix of Long Beach, adding its Tecate Light brand as presenting sponsor of the music performances for the race weekend.
Zippo Celebrates Summer with Sweeps
Zippo Manufacturing Co. is celebrating the summer and its sponsorship of this weekend's Zippo 200 NASCAR Busch Series race with an online sweepstakes.
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