A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.
The study from Cohn & Wolf, “Authentic 100,” reinforces the importance of business being up front as part of their efforts to create loyalty relationships with consumers and business partners.
Despite reinforcing a strategy most marketers already know, the consumer cynicism around marketing and advertising remains strong and continues to pose a challenge to marketers the report found. This article outlines the reasons why some brands get it right, and some don’t. Good tips here.