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Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns
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Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape
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How to Create a Custom GPT for Email, ChatBots and Improved Workflows
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Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends
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8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
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Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
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Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
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Dove Pledges to Not Use AI in Its Advertising to Avoid Bias
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Marketers on Fire: Alice Milligan, CMO at Morgan Stanley
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What Marketers Can Learn From the Ozempic Craze
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4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
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How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
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Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0
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Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
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Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App
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Six Solid Brand Activations at SXSW 2024
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How to Personalize AI to Optimize Business Processes With Custom GPTs
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How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year
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Marketers on Fire: H&R Block CMO Jill Cress on the Challenges of Marketing to First-Time Tax Filers
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How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content
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Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
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Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
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7 Ways to Promote Your Brand’s Awards and Achievements Authentically
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True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations
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