Five Ways to Leverage QR Codes for Touchless Experiences

Posted on by Chief Marketer Staff

In-person experiences are getting an assist from a simple yet efficient technology that appears to be having its moment: the QR code. With touchless tech now a key component of IRL experiences, the codes allow consumers to unlock engagements safely while helping marketers collect data to inform their business strategies. From a Van Gogh immersive experience to a self-guided journey from HBO Max to a playlist download for an OGX car wash, read about examples of brands leveraging the codes with success in this piece from CM sister pub Event Marketer.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!