Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data Platforms
In light of additional data sources fueled by new technologies, there’s a greater need to organize the information. Enter: customer data platforms (CDPs), which help marketers manage data compliance in the face of consumer privacy laws. But they also support a growing number of marketing use cases, including digital advertising, customer segmentation and email marketing. Read more about how marketers are using CDPs in this piece from AdExchanger.