Savvy marketers know to place the customer at the center of all they do. But when it comes to reflecting that value on social media, it must be done strategically. Following are five ways to create consumer-centric posts on social media, according to an article in PRNEWS.
Spotlight your customers when they receive positive news that’s relevant to your audience. Recognizing their earned media mentions can turn into high-performing content.
Don’t overlook sharing previous case studies or blog posts simply because they aren’t new. Moreover, re-promoting valuable evergreen content can be scheduled on your publishing calendar in advance.
Go beyond your scheduled posts and look for opportunities to drive conversation in real time. Commenting or liking customers’ post that celebrate a win will amplify the announcement. Another idea is to send customers branded swag as a reward for a contest, which could inspire spontaneous social moments.
For more ways in which marketers can engage their customers on social media, read on PRNEWS.