Kaylee Hultgren, Author at Chief Marketer

CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021

Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

Digital

Brands on Fire: Cadillac on Virtual Product Launches, Personalization, UI

Cadillac executives discuss virtual product launches, showcasing a new user experience in such as setting and the importance of personalization and UI in marketing automobiles today.

Digital

The 10 Most-Read Chief Marketer Stories of 2020

A look at the most-read CM stories of the year.

Acquisition

l’Oréal Chief Digital Officer Talks 2021 Digital Marketing Trends

L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself–plus digital shopping trends in 2021.

Acquisition

Marketers on Fire: SelvaRey Rum CMO Brielle Caruso

SelvaRey CMO Brielle Caruso discusses the rum’s rebrand, the importance of experiential and diversity in the spirits industry.

Acquisition

Brands on Fire: Honda Launches Civic on Twitch for Gaming Community

When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.

Engage & Convert

McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

Acquisition

Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.

Acquisition

Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

Acquisition

Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.