DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses
We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.
We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.
We spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company's Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies.
A roundup of Pride-themed activations from Jägermeister’s Safe Spaces certification program to Taco Bell’s Drag Brunch series to Yahoo’s human glitter “car wash."
How a unified product platform can help streamline and enhance omnichannel growth.
Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
A photo tour of some of the brand activations at Cannes Lions this year.
Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference was hard to miss.
How connection, influence and experience deliver outstanding omnichannel marketing.
Conversations about the metaverse are ubiquitous, but not every brand has a strategy in place on how to approach it, or even a solid grasp of the concept itself. To show up in the space authentically, marketing moves will need to take context and personalization into account, rely on existing formats for a time, learn…