Beth Negus Viveiros, Author at Chief Marketer

Amplify Uses Marketing Automation to Boost Engagement

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

Digital

Amazon Makes a Move on B2B

The reports of Amazon’s new Shipping With Amazon (SWA) service shows signals the online titan wants to disrupt B2B ecommerce, as well as B2C.

MarTech

You Need People to Power Technology: Brinker

Scott Brinker talked about having the right team to power marketing technology investments, at the recent NEDMA MTech Summit.

Agencies

Q&A: Tina Wung on the Future of Martech & Media Investments

Chief Marketer chatted with RocketSpace’s Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.

Profiles & Campaigns

Q&A: How Intel Is Getting Inside B2B Customers’ Minds

Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.

Data & Analytics

Siloed Data Stifling B2B Marketing Efforts: Survey

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).

Profiles & Campaigns

New Website Helps Planet Fitness Strengthen Engagement

Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.

Digital

Tips for Great Webinars in 2018

Creating better webinars to engage prospects and generate leads is at the top of many marketers list of 2018 resolutions. Are you ready to make it happen?

Profiles & Campaigns

PGA Sponsorship and TV Campaign Boosts Sentry’s Profile

A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers.

Facts & Figures

Marketing and Digital Advertising Convergence Increases: Report

Marketing and digital advertising teams are increasingly sharing budgets, tech purchases and responsibilities, according to a new report from Salesforce.