Brand Engagement Archives - Chief Marketer

Taco Bell CMO: Our Fans ‘Are the Souls of our Brand’

Taco Bell’s brand belongs to its fans, said Chief Marketing Officer Taylor Montgomery at the Shoptalk conference in Las Vegas last month. Here’s how he gives over the brand to its fans.

Branding/Marketing

Skincare Experiences: Eight Tactics to Use in Marketing Activations

How skincare brands are leveraging experiential marketing as a way to reach Gen Alpha and Gen Z age groups.

Branding/Marketing

Crayola Appeals to Kids and Nostalgic Adults with Its ‘Most Colorful Reunion Ever’

Courting both children and adults, Crayola recently launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack of previously retired colors.

Engagement

Festival Roundup: Top 20 Brand Activations at SXSW 2025

With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most creative activations across the experiential marketing industry. Here are the top 20.

Branding/Marketing

Audible’s Head of Brand and Content Marketing on Experiential, Digital and Social Strategy

Audible’s marketing activations have popped up at festivals, international events and fan cons over the past year, all with the goal of reaching new audiences in real life through experiences. Audible’s James Finn, Global Head of Brand and Content Marketing, discusses the brand’s major marketing moments, global reach, strategic goals and how digital tied into the overall delivery.

Engagement

Behind e.l.f. Cosmetics’ Indy 500 Sponsorship and Purdue University Partnership

While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. Here’s how e.l.f. teamed up with Purdue University on a “Lip Oil Change” activation that coincided with the final leg of Taylor Swift’s U.S. Eras Tour.