Topic | Brand Engagement

To help consumers reduce their fashion footprint, LG Electronics activated a seven-city mobile tour designed to encourage consumers to donate unwanted clothing.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Follow these six tips to help meet your long-term goals for a brand relaunch.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.

Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.

Sounds like a great idea, but when too many people lined up to get tattooed, Domino's pulled the plug.