Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship
Ally's collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.
Ally's collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.
We spoke with ADT's DeLu Jackson about the company’s transformation, challenges and innovations.
Five measurements for B2B marketers to understand how well your message reaches your audiences, and how likely it is to keep them engaged.
We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.
We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.
Pinterest's insights on building successful festival sponsorship programs that resonate with Coachella attendees.
A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh.
By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences.
How brand lift studies can help marketers measure the impact of influencer marketing campaigns.
We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.