How Sephora Transformed Its House of Beauty Experience Into a Virtual Playground
A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.
Topic | Brand Experiences
Five Brand Experiences at 2021 New York Comic Con
Compelling brand experiences at this year's New York Comic Con.
PHOTO TOUR: 12 Brand Experiences From the Governors Ball Festival in New York City
Take a photo tour of what was new and different this year at New York’s homegrown festival.
Old Spice Brand VP Discusses ‘Men Have Skin Too’ Series, Experiences and Cause Marketing
We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.
Lollapalooza 2021: Six Brand Experiences to Kick Off the Festival Season
A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.
French’s Taps Tom Colicchio to Get Consumers to Switch From Mayo to Mustard
A recent New York City pop-up from French’s mustard that complied with local dining restrictions and social distancing rules without compromising on design, engagement, creativity...or taste.
Natty Light Activates Art Piece Made of College Diplomas for Debt Relief
Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.
How Chase, The Home Depot, e.l.f. Cosmetics and Corona Brought Experiences to Consumers’ Homes
The “reverse” activation trend, in which brands deliver experiences to consumers’ doorsteps, is a way to reach consumers during the pandemic.
Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.
