Field Report: How 12 Brands Showed Up for Superfans at San Diego Comic-Con
A look at how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.
Topic | Brand Experiences
Walmart Launches First-Ever Incubator for Retail Innovation
Lee Jeyes, Head of Innovation at Walmart Canada, discusses the unveiling of the company's first retail innovation incubator.
The Return of Cannes Lions: Five Activation-Rich Brand Experiences
The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.
Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse
After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.
Reddit’s ‘Explorers Club’ Experience at Cannes Paid Homage to Memes, Redditors and Cultural Movements
Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity was as playful and irreverent as it was informative.
Six Brand Experiences From San Diego Comic-Con
A photo tour of six can’t-miss activations from San Diego Comic-Con following its three-year hiatus.
Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential Sampling Tour
How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.
PHOTO TOUR: Cannes Lions International Festival of Creativity’s 2022 Return
A photo tour of some of the brand activations at Cannes Lions this year.
Not Just Another Pretty Booth: Paul Mitchell’s AR-Fueled Garden Activation
Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference was hard to miss.
SXSW 2022: How 15 Brands Activated In-Person Experiences
Standout in-person activations at SXSW 2022, from Cheetos, FX, HBO Max and others.
