Topic | Gaming

Benefit Cosmetics is launching a weekly video series designed to engage female gamers.

The NFL and Susan G. Komen capitalize on Fortnite's popularity to reach online gaming audiences.

Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.

While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.

With a new focus on esports, Mountain Dew has not only ramped up spending, but also product innovation for the gaming ecosystem.